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The Idea
At Laura & Company we know that a single sketch has its own destiny whether in a paper card, or on your
breakfast tray, or adorning your baby's pj's. It may stir your heart, linger in time, and pass through
many hands, so we made it our passion to create a most distinctive and especially fine collection sure to
make meaningful and lasting impressions. The Laura & Company treasury of designs was created from our
lives and joys and we hope that it touches yours.
Timeline
Laura Schuman Craig, President and Creative Director of Laura & Company, is a spirited entrepreneur with
original artistic style. Laura is renown for her award winning designs and has twice received the
prestigious Louie Award of the Greeting Card Association for creative excellence.
In 1993, Laura joined new York's Constance Kay Collection and quickly became one of the company's widely
recognized artists. Laura earned a degree in Graphic Design from the Art Institute of Seattle in 1996,
and less than one month after graduation, she and artist Gary Craig published and distributed their first
printed line. (Editor's note: Unbeknownst to either of them at the time, Laura and Gary were married
six years later.)
By fall of 1998, they launched Laura & Company, an exquisite collection of fine greeting cards and paper
products. In the summer of 1999, Laura & Company formed a distribution alliance with Madison Park
Greetings, broadening the collection from 20 designs to over 200 greeting cards, gift enclosures,
stationary notes and journals. Laura gave Laura & Company its award winning status in 2000 when she
captured two Louie Awards for Best Anniversary and Best Romantic Love greeting card above $2.25.
In the Spring of 2002, Paramount Cards acquired the greeting card license to publish Laura & Company
cards. this acquisition has enabled the growth of new business opportunities for Laura & Company, now
concentrating all its creative efforts into the licensing marketplace and further acquainting consumers
with intelligent and original designs that have given Laura & Company its universal appeal.
In July of 2007, Laura & Company entered into an exclusive representation agreement with Grace Licensing. Grace Licensing specializes in representing premier artists and their artwork for licensing with active roles in product development, trend research, and brand management.
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